We at PS Digital like to believe that these on-going articles are useful to all our existing and perspective clients from the point of knowing more about what they can do to improve their Social Media Marketing. It is important to know the right people to partner with, but also what to know, to ensure S.M. Marketing success! Also, how can they best work with us as their marketing partners and know what we do to make sure your marketing efforts and budgets are maximized?
There is an old saying ‘It’s not what you know, but who you know’ – Well, we believe it’s a bit of both. There’s a lot to it, but here are just the first few important steps…
Know where you going – What exactly will your social Media marketing strategy be trying to achieve? You and your expert SM marketing advisers should decide on and have a measured and clear goal for what you hope to achieve within the scope of your budget over a certain period of time. All goals should be very specific, both short and long term, measurable and obviously attainable.
Know your target market – There are various types of Social media analytics that you can source which can guide you as to the exact nature of your target audience and what platforms you should be utilizing to maximize your Social media footprint.
Where do your followers live? – What languages do they speak? – What are their real interests and needs? Etc.
There are useful tools and analytics that can be used – I.E analytics for Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest. We can guide you to all these and show how best to use them.
Know where you stand right now – You need to take a good hard look at your current marketing campaign. Once again there are tools that we as Social Media marketing experts can employ to measure your current rate of success and in particular where you may be inappropriately allotting valuable marketing spend. As we said, goals need to be measurable and we measure the efficacy of your campaign constantly
Know your opposition – Knowing exactly who your competition is, is one thing, most businesses do – what’s more important though is knowing what your competition is doing. Where are they operating? – Maybe if their focus is campaigning on Facebook you could get the edge by going to Instagram where there is less competitive heat? Knowing who’s succeeding and why, will help you too. Once again your specialist marketing people would do all that through what is known as a ‘competitive analysis.’
Know the best people to help you! – Social Media Marketing can be complicated and is highly competitive. Knowing the best people to partner with as you embark on a campaign, or even just to try to refresh an existing one, is probably the most important thing to know!
PS Digital have been operating in this space for many years and know exactly what to know, to ensure S.M. Marketing success! Why not contact us to partner with our great team and let us ensure that you will be the ‘needle in the haystack’ we call the internet, that pricks people and gets them to notice and engage with you and your brand!
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