Is your content really capturing customers? The answer is often found in asking the right questions, so those questions are what we will be dissecting.
This article takes a look at the efficacy of those all too important LinkedIn articles and blogs on your website that you write to attract attention and to hopefully create new business, better sales, or just create better brand awareness.
Whatever your motivation for marketing, the outcome needs to be the same – your online or Social Media marketing needs to be noticed, read – and end up selling your business or brand.
Do your title and sub titles hook people?
It is well known by Social Media marketing experts that Google doesn’t like blatant repetition, so the first thing is to type your title into Google to see if it doesn’t immediately come up a something that has already been used. If you want to be more thorough, you can use a great site called CoSchedule (free for a trial period) which thoroughly analyses it.
Here are a few other points:
• A title should be less than 55 characters long and have both an emotive and powerful ring to them
• As I have done here you need to repeat the title early in the piece and again at the end
• Your subtitles too should be hooks in themselves and keep people’s interest. In his article they are questions that make people think.
Are you writing for the right reasons?
When people ask us what they should write about, the short answer is “what do your customers want to know?” What are your most Frequently Asked Questions (FAQs)? The idea is to educate and inform people about your business.
Don’t sell to people! This is vital. The idea is to build online relationships and trust. Become a ‘thought’ leader, someone who shows that you really know about your business and in time you become someone who really gets online attention – an ‘influencer!’
Are you getting boring?
Short sentences, short paragraphs and even bullet points are the way to go when putting your message across. Remember, many people are just scanning the blog to take in the relevant points, so make sure they are getting the gist of what you are trying to tell them – briefly!
Another reason for this, is that when you want to create smaller social media ‘posts,’ these short paragraphs and bullet points can be the points you make! So your work is largely already done.
Without selling – are you making the sale?
Every blog or article, or even those small SM posts, need to end with a ‘Call to action!’ Repeat the title again and don’t just tell people what you do, but how you help them and make a point of why they should use you and not someone else!
If you have any special offers – like for instance you have written enough content to build an e-book – which you can use as a giveaway to get e-mail addresses to build a great data base – then talk about it here and always end with a ‘contact us’ for a direct call to action!
Throughout this article, you will have noticed there have been ‘hyperlinks’ to the website of the company who have created this content – PS digital. It has not been an ‘in your face’ approach, but one that simply invites people to learn more about our business.
So here is a typical final paragraph to this article –
We hope this question “Is your content really capturing customers?” has got you asking the other questions too and helped you to create great articles for yourself. You will notice though that this article has contained every aspect of the advice we have given, so if you would prefer a professional to do it for you, contact us to find out about our full range of Digital and Social Media marketing services.
Let us use our experience to turn your expertise into a thriving business!
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