Perhaps you have already come to the conclusion that advertising through Social Media is a better route than many of the forms of traditional advertising, but in case you’re not convinced, or perhaps just need a little re-assuring that your money is being spent in the right way, let’s look at a few good reasons why your business benefits by this form of marketing.
The benefits, if broken down in detail, are in fact numerous, but let’s just look at a few of the main ones, which as it happens also spell the word FEAST. So maybe it’s time your business decided to F.E.A.S.T on the business benefits of Social Media Marketing ….
Fast – You are reaching people instantly and so can literally change your approach in mid-stream. Traditional advertising has always had a time factor attached to it. Sure, all campaigns may take time to evolve, but the execution of an idea on social media can be instantaneous!
Effective – there are now more than 3 billion people using social networks across the globe. This is almost half the world’s population and these people are using social media to engage with brands. Research shows that more people follow brands on social media than follow celebrities. On Instagram alone 80 percent of people follow at least one business!
Awareness – There is therefore literally no media, given the facts in the previous paragraph that creates more brand awareness. With nearly half of the world’s population using social media platforms, this is obviously the best place to build your brand …and don’t think it’s limited to well-known brands either – one statistic tells us that 60 percent of Instagram users say they discover new products on that platform!
Spend less and sell less – There are obviously costs involved to having a well devised social media marketing strategy and well managed account, but these costs are minimal when compared to traditional advertising with the same kind of reach. The other thing is that brands are built on Social Media without selling too! By merely providing useful information through posts and blogs, your brand can become a ‘thought leader’ or a social media ‘influencer!’ Word of mouth drives 20 to 50 percent of purchasing decisions and one key way to drive this word of mouth is to partner with influencers—people who have a large following on social media and can draw the attention of their following to your brand!
Tracking – The tracking of your sales progress and brand awareness are also regular and instantaneous, providing you have great social media marketing people to monitor and manage your social media accounts. Experts like PS digital can also be approached to handle the more technical aspects, important things like creating a ‘sales funnel’ (the process through which a new contact becomes a customer), how to go about generating leads, setting up Google AdWords …and many more.
We hope this FEAST of information has whet your appetite to start receiving the numerous benefits that your business or brand could be enjoying. Contact us to find out about many more ways you can benefit. Come along and join us …come and F.E.A.S.T on the business benefits of Social Media Marketing!
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