We feel it is also our obligation to simply keep you informed and so this article is about eight awesome trends to elevate your Digital Marketing.It is very much a part of our obligation to our valued customers in the Digital Marketing space to keep abreast with the latest trends in the industry. It is an industry that evolves at a lightening pace and this is one of the reasons that those who choose Social Media to market their brands use people like PS Digital to do it for them.
It is an overview really, as most of the information we receive is quite technical, but we hope you find it informative.
1) Artificial intelligence
(AI) – This is a biggie – it simply cannot be ignored as its footprint spreads across the Digital marketing space in many ways. It is first on the list therefore and essentially what it is (in layman’s terms) is something that utilizes data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. Therefore it analyses consumer behavior and their search patterns. Without human involvement it gets into other brand’s conversations and this will greatly aid businesses utilizing it in 2018.
2) Programmatic Advertising
This is an offshoot of AI as AI essentially can automate the buying of ads and more accurately target your audience. This increases your chances of a more successful campaign and reduces advertising costs!
3) Personalized E-mails
A study by Marketo shows that “personalized, triggered e-mails, based on behavior, are 3x better than batch-and-blast e-mails.” Therefore the future of the e-mail is real-time, behavior-based ‘personalization.’ You can also increase the efficacy of these personalized e-mails by customizing emails based on behavior, interests and demographics.
4) Automated chat
Going back to AI, this technology uses an instant messaging format to chat in real-time, 24/7, with your customers or anyone visiting a site. It is known as Chatbots and becoming a favorite with business as they can meet customer’s demands by facilitating seamless, effective communication, with the ability to inform and educate customers and practically close the deal!
5) Influencers
Influencers are essentially celebrities or stars on traditional and social media or just bloggers passionate about a subject of great interest to the public, who’s blogging power is utilized by business wanting to ‘piggy back’ on their popularity. A mention from them lends great credibility to a brand as these influencers are, for the most part, neutral observers un-associated with the brands.
6) Visual search
We are by nature attracted visually more easily than in any other way. Visual search users can upload an image to do a search and get specific results.
Pinterest, who greatly benefit from this, created Lens, a visual search tool that allows you to snap a photo of an item to find out where to buy it online, search for similar products, or view ‘pinboards’ of other similar items.
7) Voice search
Of course good old audio cannot be ignored either and the common Voice assistants like Alexa, Siri and Google Voice play an important role in providing relevant information through audio content. AI comes in here too as it has reduced the number of errors made by these voice assistants and big business is finding this more and more useful as part of Digital Marketing campaigns.
8) Utilizing effective Digital Marketing strategists
Now in 2018, Digital Marketing, as this look at eight awesome trends to elevate your Digital Marketing has shown us, is becoming more complicated, sophisticated and competitive than ever before. It stands to reason then that businesses seeking to minimize cost and maximize the efficacy of their marketing campaigns are turning to people like PS digital to partner with them in their efforts – or allow them to completely take the reins.
Let us take the headaches out of your Digital campaigning and let you get on with running your business. Contact us for peace of mind, great results and online brand building that will keep you right on top and leading the pack!
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