Influencers? Can they help build you business? The festive season is really just around the corner and we at PS Digital, in our quest to always keep our loyal and potential customers aware of Digital and Social Media Marketing trends, thought you may be interested to know how, even at this time when we are swamped by ‘in your face’ marketing your brand can be built online.
For the uninitiated, ‘Influencers’ are those who have built such a massive following through blogs and building their credibility as an authority on certain products or services, that they become ‘influential’ in the online market place.
By association with, or literally ‘piggy backing’ on these Influencers, brands build their own credibility and become more noticed. So, there is a very real chance you can build your brand through influencers this festive season!
It is not that easily done though, as the demand for this type of marketing is high and to sustain their own credibility Influencers can only take on so many brands with whom they are associated. So what are a few ideal ways to use this strategy?
Spread out
Don’t necessarily place all your eggs in one basket, or all your branding with one influencer! There tends to be a following of certain influencers on various platforms so get a spread.
In an article from ‘Mobile Marketer,’ ‘CreatorIQ’s’ Head of Growth Jonathan Kroopf, had this to say “The biggest trend I think we’ll see this year versus last year is how marketers find opportunities to amplify content across different verticals. If it’s resonating well within the native platform it was created for, why confine it to just that space? It’s cost-effective, and if you do it right, you could see major ROI there!”
Get visually associated
If you can swing it, a visual representation of the Influencer and your brand carries even more weight. There are many predictions that instead of using stock images on catalogs and mailers this festive season, brands will even go as far as using influencers’ photos to attract potential customers!
Get technology working for you
Another Digital and Social Media expert, well versed in the ins and outs of Influencer marketing, Guy Avigdor, the C.O.O of ‘Klear’ warns that “Everyone’s active across so many social networks and generating so much content. It’s very difficult to manually assess influencers — their power, their audience, their effectiveness. You cannot run an effective influencer marketing program without the right technology to assess engagement, fraud and follower trends.”
In essence, this is seldom a marketing initiative that can be undertaken without the assistance of experts like PS Digital and the myriad of Digital Marketing tools we have at our disposal.
Yes, you can build your brand through influencers this festive season – and in many other ways too! If your desire is to stand head and shoulders above the festive clamor, then contact us to include this into an effective overall Digital and Social Media Marketing strategy that will give you a great return on your investment and have your business jingling your bells all the way to the bank!
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