What is this SEO that people keep talking about? We believe that if you are asked to buy a service you really are entitled to know something about it. SEO or Search Engine Optimization is pretty much what the name says. It’s the activity that attempts to improve search engine rankings – in other words it seeks to ‘optimize’ your chance of finding something or being found on the internet. How can you make it work best for you? These terms and questions can be confusing and has prompted us to write this article and encourage you to be in the know about SEO – it’s the way to go!
As Google put it “In search results Google displays links to pages it considers most ‘relevant’ and ‘authoritative.’ Authority is mostly measured by analyzing the number and quality of links from other web pages. In simple terms – your web pages have the potential to rank in Google, as long as other web pages link to them!
Why is SEO important?
Here’s a great example of why SEO is important and how it works – Imagine if you posted a picture online of your lost puppy playing fetch in your backyard. You may have described it as “a small black dog, looks like a Lab and so adorable!” The best search engine in the world would struggle to understand the photo at anywhere near that level of sophistication. How do you make a search engine understand a photograph? Fortunately, SEO allows SEO experts to provide clues that the engines can use to understand content. In fact, adding proper structure to your content is essential to SEO! When you really understand what search engines can and can’t do, it allows you to properly build, format, and annotate your web content in a way that search engines can digest. Without SEO, a website can be invisible to search engines. You become that ‘needle in the haystack of the internet that will never be found!’
How do you make SEO work for you?
Fear not though, we at PS Digital have a saying – “You can find a needle in a haystack – if it pricks you!” How to make SEO work for you is a big and sometimes pretty technical subject, but in essence there are four things we believe can help:
1) Create fantastic, meaningful content that uses words and phrases used by people who search for your products and services. These are known as ‘keywords,’ but it’s also so important to link your content with what you believe people want to know about your business – i.e. – what would be your most FAQs? 2) Make it easy for people to share and link to it. Get advice from your social media marketing experts about all the devices that can be employed to ensure your content is being shared and easier to find.
3) Keep doing it! Consistency is a key factor – but not repetition. Google prefers content that is not too repetitive.
4) The last point, but certainly not least, is engage the services of a good SEO expert like PS Digital to ensure your website and Social media marketing has a far better chance of being found. We can also create content that will have you engaging on a level that captures you new online clients every day!
We hope this has helped in some way for you to be in the know about SEO – it’s the way to go! If you believe we’re right about this, contact us to learn more about the myriad of ways we can help you to successfully market your business online – and be that needle that sits right at the top of the haystack we call the internet!
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