We can emphatically state that your business could be benefiting from Instagram. As always we like to inform and enlighten our customers and those who may become clients, about the many ways that your business could be benefiting through Digital or Social Media Marketing.
One great platform – and one of the fastest growing on social media, is Instagram, yet because it was launched as a social platform and continues to be extremely popular as one, many businesses don’t realize the potential that Instagram has as a brand builder! You just need to look into these few things and you could use Instagram to help market your business:
Investigate your followers
The first thing is to establish whether the people you are trying to reach are very active on Instagram. Try to get a sense of the behavior and interests of who’s on Instagram and whether this would be a good target market for your audience. A good Digital and Social Media marketing company can also assist through tools that are designed to investigate target audiences.
Decide on your message strategy
Decide what types of message swill work for your brand if you utilize this platform. Will you be selling directly here, or just engaging through inspirational or educational material that draws people to you through relationship building? Establishing the nature of your content is critical.
Have a clearly defined plan
As when embarking on any new enterprise, have a clearly defined plan. How often will you engage? – What methods will you adopt and with what content? – What do you hope to achieve in the short and long term with this campaign? Will you be able to manage it or need the help of professionals?
A bit of admin
So you’ve made the decision to go with this – you’ll need to sign up with a valid e-mail address and select at least one newsletter. There is also a privacy policy to agree to, but you can opt out any time.
Frequency of posting
Some companies post as many as 4 to 6 times per day – but this is a bit of overkill and 1 a day or even a few a week would probably suffice to get something going. It depends how much time and know how your business has to manage this initiative.
Get professional help
On all the above points you may find that it is more cost effective to let a professional Digital and Social Media marketing company like PS Digital handle this for you. We can make accurate assessments of the efficacy of an Instagram campaign for your particular business, set it all up effectively and manage it well, as part of an overall Social Media Marketing strategy.
Contact us to find out why our many satisfied customers trust us to create cost effective and results driven strategies to ensure that their brand is recognized, loved and growing every day!
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