Streaming Live or Broadcasting Live is one of the best ways to advertise your product or business to your target audience and add a personal touch. This is a good strategy that can be used on a wide variety of platforms such as Facebook, Instagram or YouTube. By streaming-in-the-moment video content to your audience you can show them a more about your business or what services you have to offer.
Broadcasting live can be tough because we are not all used to letting people into our lives and businesses through live video streaming. There is no editing and that alone can be a big issue, especially if you do not like public speaking or being the center of attention therefore we at PSDigital have put together these tips that we sure you will help you putting up your first live broadcast in no time.
Add Value and tell a story
You need to add value to your broadcasts.
First of all, think about the message you want to deliver. What do you want the audience to get from the broadcast? If you are not sure what it is you want to say, then go back to the basics. Tell a story, with a beginning, middle and end. It will give the audience something to engage in and keep their interest. This will also help you to stay on track and not veer off or start to get nervous.
Go live with a family member or friend
It is much easier if you do not have do it alone and a friend or family member will help build your confidence too. A person you know can help with anxiety and keep the broadcast fun and interesting.
Get extra help from a coach or take a class
When you want to start doing live broadcasts, it will help a lot if you get help from a public speaking coach or even take a class on it. This way you can get tips and learn from the best in the business about how to engage an audience or just have fun tutorial. Whatever it is you want your audience to see when you go live, it will help if you have a little more background on public speaking. This will help shy and introverted business owners gain more confidence and will go a long to helping organize your thoughts.
Plan ahead as much as is possible
If you are not used to going live and want to try not to go off course or maybe you’re just a bit nervous, planning can be a great way to help with that. Make an outlay of what it is you want to say or demonstrate, try to make cues for when certain things should happen, tell a story through it all. Write it down in steps, this will help you feel more comfortable about what you need to do, that way you just need to follow the steps, much less stressful and no more forgetting what to say.
Test the connectivity
It can be horrible when you in the middle of a live stream and suddenly you lose your connection. It will make you more anxious and uncomfortable. The best way to test it, is to go on a random live broadcast, maybe just talk about how you are going to start live streaming etc. It will help test the connection you have and give you an idea of what it is like to go live.
Flexibility is key
Don’t get upset with mistakes or technical issues. No matter how well you plan ahead of time, things will go wrong. That is normal and nothing to worry about. Being spontaneous when things go wrong is charming and can be funny. That’s good. Remember the more you do it the better it gets. Soon you won’t feel the nervousness and you will have a great time while streaming live.
I hope this article will be of some help to those of you in the midst of taking on live broadcasting. Just have fun and the rest will become easier the more you do it.
Recent Comments